Essays, opinions and notes from inside the CTRL. studio.
On brand, visibility, positioning, culture and the invisible decisions that make a business memorable.
It’s usually your positioning. Shock!
When a business feels difficult to explain, difficult to sell or difficult to remember, the answer is rarely more noise. The work starts underneath the campaign.
It’s usually your positioning. Shock!
Visibility became free. Attention became expensive.
Safe thinking did.
It is the pattern people recognise when you are not in the room.
A sharper business is usually easier to make beautiful.
The journal exists for the thoughts that are too useful to leave inside a strategy document.
Some are essays. Some are provocations. Some are notes from the work before the work.
Less noise. More point of view.
we should probably talk.